Work Samples

Ads & Creative
Content & Marketing
Campaign Strategy

Ad Campaigns

Selected digital and traditional campaigns I've developed, produced, and run. Beyond what's featured here, I've worked across paid social, iHeart Radio, YouTube, Hulu, mobile billboards, and PR Newswire/Cision.

Digital

The carousel below was used in a paid social media campaign for a ballot initiative. I developed, wireframed, and wrote copy for 5–7 concepts, then A/B tested to identify the highest-performing. This final version was created by a hired designer.

Billboards

These are a few of the billboards placed around downtown Denver to persuade voters to vote YES on ballot measure initiatives being run by Pro-Animal Future. I wireframed and copywrote those featured here.

Campaign Strategy

Selected snapshots of strategies I created and deployed while leading communications efforts for two municipal ballot initiative campaigns. These come from my work with Pro-Animal Future, where I led communications across the full campaign arc — from the ads you saw above to the underlying strategy that drove them.

End-to-End Campaign Communications

Built on learnings from the organization's pilot campaign, this playbook outlines the communications approach for the next round of campaigns — defining core team objectives, key audiences, and how to move those audiences through each outreach channel.

Earned Media Strategy

An overview of the earned media strategy I employed in 2024 based on the three key phases of our grassroots campaign:

1) Qualification Phase — Collecting voter signatures in order to qualify measures for the ballot.

2) Campaign Phase — After qualifying, the primary campaign focus shifts to reaching and persuading voters.

3) GOTV Phase — Get out the vote! As election day drew close, public outreach shifted to mobilizing supporters to vote. As many left-leaning voters felt disenfranchised leading up to the 2024 presidential election, we employed a strategy to encourage them to still turn up for local issues.

Campaign Press Timeline

A summary of the press strategy employed for a 2024 campaign based on ~6 month timeline to election day.

Each block outlines the key strategic goals within the specified time frames, and what type of stories to pitch in alignment with those goals.

Content & Marketing

Newsletters

Below are some snapshots from monthly real estate newsletter sent on behalf of a client, which included local market trends and insights to highlight her industry expertise. After helping my client with CRM management and creating a targeted list of several hundred recipients, these newsletters averaged a 54% open rate and 4.7% click rate.

Mailers

A selection of targeted mailers for my real estate client. Mailers were sent to lists built through expired listings, curated neighborhood contacts, and custom audiences identified through ZIP code, neighborhood, and market-based targeting.

One-Pagers

One-sheeters spanning advocacy, electoral, corporate, and client-facing contexts — built to promote, inform, and fundraise across very different audiences.

  • Denver Democrats | HD Co-Captain

    Donation flyer created to collect donations at monthly district meetings.

  • Compass | New Business Strategy

    Promotional one-sheeter announcing Compass' business partnership with a newly acquired title company.

  • Pro-Animal Future | Comms Lead

    Informational page created to guide regional volunteer organizers on how to submit press pitches as needed.

  • Freelance | Real Estate Client

    Testimonials one-pager I created for inclusion in my client’s listing presentation pitch.

  • Compass | New Business Strategy

    Promotional page for a Compass-acquired title company, intended for distribution to Compass agents to encourage usage of our in-house partner.

  • Compass | New Business Strategy

    Real estate is a relationship business. These one-sheeters were created to highlight the employees of our partner companies.