Pro-Animal Future
Ballot Initiative Campaign
Led communications strategy for two high-profile ballot initiatives, securing national media coverage and shaping public narrative — all on a $300K budget against $2M in opposition spending.
Compass
Business Growth Strategy
Led cross-functional initiatives to drive customer engagement, service adoption, and partner growth within a Fortune 500 real estate technology company.
Independent Real Estate Agent
Client Engagement
Built and executed end-to-end marketing strategy to support client acquisition, lead generation, and brand positioning in a competitive local market.
Client Address Redacted
Featured Projects
Pro-Animal Future — Ballot Initiative Campaign
Campaign Press Conference
Published Op-Ed
Ghostwritten Op-Ed
One of six campaign billboard designs placed across Denver
Led communications strategy for two high-profile municipal ballot initiatives, running a $300K grassroots campaign against over $2M in opposition spending.
Strategy & Execution
Owned internal and external messaging across all channels, keeping a distributed team aligned to strategic priorities under tight deadlines.
Developed research-backed narrative frameworks to define and protect the campaign’s public identity
Established and tracked KPIs across digital reach, engagement, fundraising, and media placements, using performance data to inform ongoing strategy
Served as primary press contact, fielding inquiries, crafting statements, and coordinating media appearances
Wrote press releases and web content, and led in-house development of digital and traditional ad creative
Placed op-eds in key local publications and led letter-writing initiatives to amplify campaign messaging
Advised campaign spokespeople on positioning, talking points, and media strategy
Results
Secured 80+ unique press mentions and placed 18+ op-eds in regional outlets
Coverage in Vox, The Intercept, and the front-page of leading regional publication, The Denver Post
Maximized reach on a $150K communications budget, with placements across Meta, YouTube, iHeartRadio, billboards, and direct mail
Compass — Business Growth Strategy
Compass Partner Promotional One-Sheeter
Led customer engagement and growth strategy for newly acquired partners, managing a $2M annual growth incentive program at a Fortune 500 real estate technology company.
Strategy & Execution
Led cross-functional partner growth initiatives across multiple regions, helping build and scale a new line of business from the ground up within a rapidly evolving organization.
Built structured customer engagement frameworks to support partner success and long-term growth
Produced and deployed partner-facing communications across email, webinars, and internal resources — ensuring consistent messaging at every touchpoint
Led weekly stakeholder meetings to surface performance insights, identify growth opportunities, and align teams on priorities
Delivered monthly reports summarizing key performance metrics and strategic insights for executive leadership
Aligned product, sales, and leadership teams around a unified messaging strategy
Results
Strengthened clarity and consistency across all partner communications, streamlining outreach and reducing gaps
Consistently met or exceeded product adoption targets across assigned regions
Delivered data-driven reporting that informed executive decision-making and shaped ongoing program strategy
Independent Real Estate Agent — Client Engagement
Targeted Direct Mail Campaign (Trifold Mailer)
Executed full-scope marketing and communications strategy for an independent real estate agent, driving brand growth and client acquisition in a competitive local market.
Strategy & Execution
Built a full marketing and communications strategy from scratch — establishing brand messaging, generating leads, and creating a cohesive multi-channel approach.
Developed multi-channel marketing materials — including direct mail, email, and digital content — to support client acquisition and retention
Designed and executed lead generation campaigns, including targeted email outreach (e.g., expired listings) and direct mail
Sharpened brand messaging to clearly articulate the agent's expertise, services, and competitive advantage
Developed automated drip campaigns to nurture leads, build pipeline, and maintain ongoing client engagement
Audited and improved digital touchpoints to strengthen client engagement and increase lead conversion
Results
Established a consistent, recognizable brand voice across all client-facing channels
Streamlined manual outreach processes and introduced scalable, automated touchpoints
Sharpened value proposition messaging, resulting in stronger brand credibility and a more cohesive client experience